The effectiveness of the “depersonalization” of cigarette packs: the first data

It took 3.5 years from the time when in Australia for the first time in the history of mankind was introduced to the law of a single design packs of tobacco products. Who is now officially confirms that this indeed leads to a decrease in the number of smokers.

In December 2012, Australia became the first country in the world where all tobacco products regardless of the manufacturer and brand were sold in the same packages. A substantial portion of the surface of packs of a single design is a text and graphic warnings about the dangers of Smoking.

Back then, in 2012, the largest manufacturers of cigarettes, reasonably fearing a reduction of their income, not only tried to cancel the new Australian law in court, but also repeatedly claimed that this measure is completely ineffective in the fight against Smoking.

Despite the intensive “counter-propaganda” from the tobacco companies, some time later, example of the Green continent was followed by France, Ireland and the UK.

And recently, the world health organization (who) published the first data on the impact of this law on the example of Australia.

Reportedly, for more than 3 years since the entry into force of the law on common design of the cigarette packs, the proportion of Australians has decreased by 2%. The authors of this study argue that in the absence of a law on “faceless” cigarette packages, the figure would be less than 0.55%.

The seeming insignificance of this figure is actually the introduction of the law on common design of the packages of tobacco products has provided an additional reduction in the number of smokers on 108 000 people.
Accidentally or not, but the publication of the who report coincided with two significant events… Almost the same day of the week, the day, the Ministers of health of Norway and New Zealand have announced that no later than 2017 in their countries will also be introduced laws similar to Australian.

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